“Do you see what I see?”: A Bibliometric Analysis on Augmented Reality (AR) in Marketing and persuasion of customers using Scopus Database and VosViewer

Siham Elouahabı; Noureddine Belhsen; Ghada El Hajjajı

TR EN

Benim gördüğümü görüyor musun?" Başlıklı Çalışmada Pazarlama Alanında Artırılmış Gerçeklik (AR) ve Müşteri İkna Üzerine Bir Bibliyometrik Analiz: Scopus Veritabanı ve VosViewer Kullanımı.

Öz

Bu makale, Artırılmış Gerçeklik (AR) ve ikna arasındaki farklı yönleri keşfetme amacını taşımaktadır, aynı zamanda bu iki kavram arasındaki olası bağlantıyı anlamanın daha iyi bir başlangıcı olarak hizmet eder ve gelecekteki araştırmalar için temel oluşturur. Scopus Veritabanı'nı kullanarak bibliyometrik analiz ve görselleştirme (VosViewer kullanılarak) aracılığıyla, AR ve iknanın varlığına dair yıllar içindeki evrimlerini, önde gelen ülkeleri, üretken yazarları ve görece keşfedilmemiş konu alanlarını belirleyerek bir genel bakış sunmayı amaçlıyoruz. Bu makalenin, AR'nin uygulanması ile müşterinin ikna edilme derecesi arasındaki bağlantıyı analiz etmek için bir başlangıç noktası olduğunu unutmak önemlidir

Anahtar Kelimeler

“Do you see what I see?”: A Bibliometric Analysis on Augmented Reality (AR) in Marketing and persuasion of customers using Scopus Database and VosViewer

Abstract

This paper aims to serve as an initial attempt to explore the different facets of Augmented Reality (AR) and persuasion, as well as the potential link between the two concepts. It serves as a starting point to better understand the current research gaps and lays the groundwork for future research. Through bibliometric analysis (utilizing the Scopus Database) and visualization (using VosViewer), we aim to provide an overview of the presence of AR and persuasion, tracing their evolution over the years, identifying leading countries, prolific authors, and subject areas that remain relatively unexplored. It is important to note that this paper serves as a starting point for analyzing the connection between the implementation of AR and its potential impact on the degree to which customers might be persuaded.

Keywords

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Pazarlama Teknolojisi , Pazarlama (Diğer)

Bölüm

Araştırma Makalesi

Yazarlar

Siham Elouahabı ^*
0000-0002-3515-2966
Morocco

Noureddine Belhsen
Morocco

Ghada El Hajjajı
Morocco

Erken Görünüm Tarihi

30 Aralık 2023

Yayımlanma Tarihi

31 Aralık 2023

Gönderilme Tarihi

21 Kasım 2023

Kabul Tarihi

20 Aralık 2023

Yayımlandığı Sayı

Yıl 2023 Cilt: 2 Sayı: 2

IZ

https://izlik.org/JA28CR72HN

Kaynak Göster

RIS / Bibtex

APA

Elouahabı, S., Belhsen, N., & El Hajjajı, G. (2023). “Do you see what I see?”: A Bibliometric Analysis on Augmented Reality (AR) in Marketing and persuasion of customers using Scopus Database and VosViewer. Uluslararası Güncel Sosyal Bilimler Dergisi, 2(2), 46-53. https://izlik.org/JA28CR72HN