“Do you see what I see?”: A Bibliometric Analysis on Augmented Reality (AR) in Marketing and persuasion of customers using Scopus Database and VosViewer

Siham Elouahabı; Noureddine Belhsen; Ghada El Hajjajı

TR EN

Benim gördüğümü görüyor musun?" Başlıklı Çalışmada Pazarlama Alanında Artırılmış Gerçeklik (AR) ve Müşteri İkna Üzerine Bir Bibliyometrik Analiz: Scopus Veritabanı ve VosViewer Kullanımı.

Öz

Bu makale, Artırılmış Gerçeklik (AR) ve ikna arasındaki farklı yönleri keşfetme amacını taşımaktadır, aynı zamanda bu iki kavram arasındaki olası bağlantıyı anlamanın daha iyi bir başlangıcı olarak hizmet eder ve gelecekteki araştırmalar için temel oluşturur. Scopus Veritabanı'nı kullanarak bibliyometrik analiz ve görselleştirme (VosViewer kullanılarak) aracılığıyla, AR ve iknanın varlığına dair yıllar içindeki evrimlerini, önde gelen ülkeleri, üretken yazarları ve görece keşfedilmemiş konu alanlarını belirleyerek bir genel bakış sunmayı amaçlıyoruz. Bu makalenin, AR'nin uygulanması ile müşterinin ikna edilme derecesi arasındaki bağlantıyı analiz etmek için bir başlangıç noktası olduğunu unutmak önemlidir

Anahtar Kelimeler

“Do you see what I see?”: A Bibliometric Analysis on Augmented Reality (AR) in Marketing and persuasion of customers using Scopus Database and VosViewer

Abstract

This paper aims to serve as an initial attempt to explore the different facets of Augmented Reality (AR) and persuasion, as well as the potential link between the two concepts. It serves as a starting point to better understand the current research gaps and lays the groundwork for future research. Through bibliometric analysis (utilizing the Scopus Database) and visualization (using VosViewer), we aim to provide an overview of the presence of AR and persuasion, tracing their evolution over the years, identifying leading countries, prolific authors, and subject areas that remain relatively unexplored. It is important to note that this paper serves as a starting point for analyzing the connection between the implementation of AR and its potential impact on the degree to which customers might be persuaded.

Keywords

References

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Details

Primary Language

English

Subjects

Marketing Technology , Marketing (Other)

Journal Section

Research Article

Authors

Siham Elouahabı ^*
0000-0002-3515-2966
Morocco

Noureddine Belhsen
Morocco

Ghada El Hajjajı
Morocco

Early Pub Date

December 30, 2023

Publication Date

December 31, 2023

Submission Date

November 21, 2023

Acceptance Date

December 20, 2023

Published in Issue

Year 2023 Volume: 2 Number: 2

IZ

https://izlik.org/JA28CR72HN

Cite

RIS / Bibtex

APA

Elouahabı, S., Belhsen, N., & El Hajjajı, G. (2023). “Do you see what I see?”: A Bibliometric Analysis on Augmented Reality (AR) in Marketing and persuasion of customers using Scopus Database and VosViewer. Uluslararası Güncel Sosyal Bilimler Dergisi, 2(2), 46-53. https://izlik.org/JA28CR72HN